Privacy Policy
Blue Chip Wholesale (“we,” “us,” or “our”) operates bluechipwholesale.com (the “Site”).
By using the Site or placing an order, you agree to the practices described here.
1. Information We Collect
Information you give us directly
- Order and account information: name, company name, billing and shipping address, email address, phone number, and order history.
- Payment information: card details are entered at checkout and processed by our payment provider. We do not store full card numbers on our servers.
- Contact and quote requests: anything you submit through our contact form, including your name, email, phone number, and the content of your message.
- Newsletter signups: your email address, if you choose to subscribe.
- Trade account applications: business name, tax identification or resale certificate information, and related documentation, if you apply for a wholesale or trade account.
Information collected automatically
When you visit the Site, we automatically collect certain technical information, including your IP address, browser type and version, operating system, referring website, pages viewed, and the dates and times of your visits. This is collected through cookies and similar technologies (see Section 5).
2. How We Use Your Information
We use the information we collect to:
- Process, fulfill, and ship your orders
- Calculate shipping charges and applicable sales tax
- Communicate with you about orders, quotes, deliveries, and account matters
- Respond to inquiries submitted through our contact form
- Review and approve trade or wholesale account applications
- Send marketing emails and newsletters, where you have subscribed
- Detect and prevent fraud and secure the Site
- Analyze how the Site is used so we can improve it
- Comply with legal, tax, and recordkeeping obligations
3. How We Share Your Information
We do not sell your personal information.
We share information with third parties only as needed to run our business:
- Payment processors — to authorize and complete transactions
- Shipping and freight carriers — to deliver your order
- Suppliers and manufacturers — when an order ships directly from a supplier’s warehouse to you
- Hosting and technology providers — including our web host, email provider, and site security services
- Analytics and advertising providers — such as Google, in aggregated or pseudonymous form, to measure site performance and ad effectiveness
- Professional advisors — accountants, attorneys, and insurers, where necessary
- Legal authorities — when required by law, subpoena, or court order, or to protect our rights, property, or safety
4. Marketing Communications
If you subscribe to our newsletter or opt in to promotional emails, you may unsubscribe at any time using the link at the bottom of any marketing email, or by emailing us at the address in Section 11.
Transactional messages — order confirmations, shipping notices, invoices, and account notices — are not marketing and will continue to be sent as needed to service your orders.
5. Cookies and Tracking
We use cookies and similar technologies for:
- Essential functions — keeping items in your cart, keeping you signed in, and securing checkout. The Site will not work properly without these.
- Analytics — understanding which pages are visited and how visitors move through the Site.
- Advertising — measuring the performance of our advertising and, in some cases, showing you our ads on other websites after you visit us.
Most browsers let you refuse or delete cookies through their settings. Blocking essential cookies may prevent you from completing an order.
We do not currently respond to browser “Do Not Track” signals, as there is no common industry standard for them.
6. Data Retention
We keep order and transaction records for as long as necessary to fulfill orders, handle returns and warranty matters, and satisfy tax, accounting, and legal requirements — typically a minimum of seven years for financial records.
Contact form submissions and marketing contacts are retained until you ask us to delete them or you unsubscribe.
7. Your Rights and Choices
Depending on where you live, you may have the right to:
- Request a copy of the personal information we hold about you
- Request that we correct inaccurate information
- Request that we delete your information, subject to our legal and recordkeeping obligations
- Opt out of marketing communications
- Opt out of the sale or sharing of personal information — note that we do not sell personal information
To exercise any of these rights, contact us using the details in Section 11. We may need to verify your identity before acting on a request. We will not discriminate against you for exercising these rights.
8. Data Security
We use industry-standard safeguards to protect your information, including SSL/TLS encryption across the Site and a payment processor that handles card data under PCI-DSS standards. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
If you have an account, you are responsible for keeping your password confidential.
9. Children’s Privacy
The Site is intended for businesses and adults. We do not knowingly collect personal information from anyone under 16. If we learn we have collected such information, we will delete it.
10. Third-Party Links
The Site may link to manufacturer sites, specification sheets, or other third-party resources. We are not responsible for the privacy practices or content of those sites. Review their policies before providing personal information.
11. Changes to This Policy
We may update this policy from time to time. Changes take effect when posted, and we will update the Effective Date above. Material changes will be communicated on the Site.
12. Contact Us
Questions about this policy or a request regarding your information:
Blue Chip Wholesale Email: contact@bluechipwholesale.com Phone: (609) 474-0523